Nielsen has removed some of Paramount Global’s data for advertising measurement in a new product update. The move comes as the two parties have been locked in a contract renewal dispute that has stretched over two months.
The media conglomerate’s data was removed from Nielsen’s Media Information Tape, a service provided to advertising agencies that acts as a one-stop shop to view ratings and check them against their ad buys to determine if they hit their targets.
“All of our clients continue to have a full view of the marketplace, as Nielsen continues to measure Paramount networks and streaming services. However, we have removed Paramount data from transactional files,” a spokesperson for the ratings measurement firm told TheWrap in a statement.