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Nielsen

  • Paramount Renews Ratings Measurement Partnership With VideoAmp as Standoff With Nielsen Continues

    The Paramount-Nielsen contract expired Oct. 1

    By

    Lucas Manfredi
    January 7, 2025 @ 6:00 AM
    TV
    6:00 AM
    Paramount Renews Ratings Measurement Partnership With VideoAmp as Standoff With Nielsen Continues
  • Nielsen Pulls Paramount Data From Advertiser Analysis Tool as Contract Dispute Drags On

    The firm calls the move a “necessary step to safeguard the investments” of paying partners

    By

    Lucas Manfredi
    December 20, 2024 @ 3:36 PM
    TV
    3:36 PM
    Nielsen Pulls Paramount Data From Advertiser Analysis Tool as Contract Dispute Drags On
  • Disney Bests YouTube With 11.1% Share of Total TV Viewing in November

    YouTube, which set a new platform best of 10.8%, trails the entertainment giant by just 0.3 share points

    By

    Lucas Manfredi
    December 17, 2024 @ 5:00 AM

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    TV
    5:00 AM
    Disney Bests YouTube With 11.1% Share of Total TV Viewing in November

    Pro Available to WrapPRO members

  • TV Viewing Hits 9-Month High in November as Streaming Nabs Record 41.6% Share

    The increase was primarily attributed to sports, the presidential election and live streaming, according to Nielsen

    By

    Lucas Manfredi
    December 10, 2024 @ 5:00 AM

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    WrapPRO
    5:00 AM
    TV Viewing Hits 9-Month High in November as Streaming Nabs Record 41.6% Share

    Pro Available to WrapPRO members

  • Nielsen’s Gracenote Names Bill Michels as Chief Product Officer | Exclusive

    The firm provides metadata for over 40 million titles in more than 260 streaming catalogues

    By

    Lucas Manfredi
    December 4, 2024 @ 6:00 AM
    Business
    6:00 AM
    Nielsen’s Gracenote Names Bill Michels as Chief Product Officer | Exclusive
  • Disney Extends Lead Over YouTube in Total TV Usage in Nielsen’s Gauge Rankings for October

    The entertainment giant finished the month with a share of 11.7%, boosted by increased viewership thanks to sports and ABC’s “World News Tonight”

    By

    Lucas Manfredi
    November 25, 2024 @ 6:22 AM

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    WrapPRO
    6:22 AM
    Disney Extends Lead Over YouTube in Total TV Usage in Nielsen’s Gauge Rankings for October

    Pro Available to WrapPRO members

  • Kansas City Chiefs, World Series and TV Dramas Boost Broadcast to Highest Usage Share Since January

    Broadcast grew 7% month-over-month in October to finish with a total TV usage share of 24%

    By

    Lucas Manfredi
    November 19, 2024 @ 5:00 AM

    Pro Available to WrapPRO members

    TV
    5:00 AM
    Kansas City Chiefs, World Series and TV Dramas Boost Broadcast to Highest Usage Share Since January

    Pro Available to WrapPRO members

  • Nielsen CEO Says Paramount Is Demanding ‘Nearly 50%’ Price Reduction in Contract Dispute

    “We cannot reset the value of our services to a fraction of their worth due to the circumstances and demands of one client,” Karthik Rao told clients in a memo

    By

    Lucas Manfredi
    November 14, 2024 @ 1:29 PM
    Business
    1:29 PM
    Nielsen CEO Says Paramount Is Demanding ‘Nearly 50%’ Price Reduction in Contract Dispute
  • ‘The Lincoln Lawyer’ Season 3 Tops Nielsen’s Streaming List With 1.6 Billion Minutes Viewed

    Netflix also dominated the second and third spots thanks to “Love Is Blind” and “Outer Banks”

    By

    Kayla Cobb
    November 14, 2024 @ 12:45 PM

    Pro Available to WrapPRO members

    TV
    12:45 PM
    ‘The Lincoln Lawyer’ Season 3 Tops Nielsen’s Streaming List With 1.6 Billion Minutes Viewed

    Pro Available to WrapPRO members

  • ‘Monsters: The Lyle and Erik Menendez Story’ Surpasses 2 Billion Viewing Minutes in 2nd Week Atop Nielsen Streaming Charts

    The Disney+ debut of “Inside Out 2” scored 1.8 billion viewing minutes

    By

    Loree Seitz
    October 25, 2024 @ 10:16 AM

    Pro Available to WrapPRO members

    TV
    10:16 AM
    ‘Monsters: The Lyle and Erik Menendez Story’ Surpasses 2 Billion Viewing Minutes in 2nd Week Atop Nielsen Streaming Charts

    Pro Available to WrapPRO members

  • Disney Reclaims Top Spot on Nielsen Media Distributor Gauge for September as Football Heats Up

    ESPN saw a 101% uptick in viewing, boosting Disney to a 17% increase from August

    By

    Loree Seitz
    October 22, 2024 @ 5:00 AM
    TV
    5:00 AM
    Disney Reclaims Top Spot on Nielsen Media Distributor Gauge for September as Football Heats Up
  • Will Paramount Drop Nielsen? TV Networks Demand Better Metrics, but Legacy Ties Make It Tough | Analysis

    The dispute signals a potential sea change as networks struggle with Nielsen’s dominance during the transition to streaming

    By

    Lucas Manfredi
    October 15, 2024 @ 6:00 AM

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    WrapPRO
    6:00 AM
    Will Paramount Drop Nielsen? TV Networks Demand Better Metrics, but Legacy Ties Make It Tough | Analysis

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  • NFL Boosts Streaming to Score 41% September Viewership Share

    Prime Video saw a 12% bump in viewership during the month to a platform best of 3.6%, driven largely by “Thursday Night Football,” according to Nielsen

    By

    Lucas Manfredi
    October 15, 2024 @ 5:00 AM

    Pro Available to WrapPRO members

    TV
    5:00 AM
    NFL Boosts Streaming to Score 41% September Viewership Share

    Pro Available to WrapPRO members

  • Walz-Vance Debate Ratings Drop Among Hurricane Helene-Impacted States, Hispanic Viewers | Exclusive

    Nielsen figures saw a slight uptick among swing states, with audiences in Wisconsin up 13% when compared to the Biden-Trump debate 

    By

    Loree Seitz
    October 4, 2024 @ 12:46 PM

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    TV
    12:46 PM
    Walz-Vance Debate Ratings Drop Among Hurricane Helene-Impacted States, Hispanic Viewers | Exclusive

    Pro Available to WrapPRO members

  • Paramount’s TV Ratings Partnership With Nielsen Expires Over Costs Dispute

    The split comes just hours before the 2024 vice presidential debate on CBS

    By

    Ross A. Lincoln
    September 30, 2024 @ 10:01 PM
    TV
    10:01 PM
    Paramount’s TV Ratings Partnership With Nielsen Expires Over Costs Dispute
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