Jenefer Brown, Lionsgate’s EVP and head of Global Products and Experiences, shared insights Tuesday on how the studio courts and markets to Gen Z audiences: “You find them on gaming platforms,” she said.
“We’re playing video games, and I would not think of gaming as just video games,” Brown added while speaking at TheWrap’s 2024 Power Women Summit. “You really have to think about it as a social platform, because that is where Gen Z — and by the way, even to a further extent, Gen Alpha — is spending their time. And it’s not just to play the game that’s part of the experience, but it’s really about community building.