YouTube’s success is “inextricably intertwined” to the success of its content creators, according to Kim Larson, the company’s global managing director and head of creators.
Larson made the comment while speaking at the 2024 Power Women Summit in Los Angeles on Tuesday. She was joined onstage by YouTuber Michelle Khare for the panel “Her Platform, Her Rules: Execs Leading the Creator Revolution,” presented by Whalar, which was moderated by Jo Cronk, the North American president of Whalar.
Khare has more than 4.8 million subscribers on the platform. Her mission, she said, is a simple but noble one: “educate, entertain and inspire.”