Amazon is donating $10 million to Los Angeles wildfire relief efforts, the company revealed in a blog post on Monday.
The funds, which come from Amazon Web Services, Ring, Whole Foods Market, and the tech giant’s entertainment division, which includes Amazon MGM Studios, Prime Video, and Amazon Music, will go directly to national and local disaster and response organizations, including the American Red Cross of Southern California, FireAid, MusiCares Fire Relief Effort, World Central Kitchen, Los Angeles Fire Department Foundation, Habitat for Los Angeles Wildfire Fund, Los Angeles Chamber of Commerce Small Business Relief/Recovery Fund, among others.
It will also be used for in-kind advertising opportunities on Prime Video for non-profits supporting LA fire relief efforts.