As TikTok moves closer to being kicked out of the U.S., two Chinese apps — Xiaohongshu and Lemon8, which shares parent company ByteDance with TikTok — have blitzed to the top of the Apple App Store.
As of Tuesday morning, Xiaohongshu (aka RedNote) is the top-ranked free app in the country; it’s a social media app that describes itself as a “lifestyle platform” where users can post and find product reviews, with a particular focus on health products.
Notably, the app, which uses a bright red icon, translates to “Little Red Book” in English. In China, The Little Red Book is also the name for a propaganda book that includes quotes from Mao Zedong, the longtime leader of China’s communist party.