With the U.S. ban of TikTok inching closer, one of the new apps to emerge is Xiaohongshu – or RedNote – and it’s serving as a sort of refuge for users.
Xiaohongshu leapt to the top of the Apple App Store in the week leading up to the TikTok ban set to go into effect on Jan. 19. It is being pushed by a number of TikTok users as an act of defiance toward Washington banning their real app of choice. But what is Xiaohongshu and why has this app, among the many TikTok wannabes, stood out?
What is Xiaohongshu – or RedNote?
RedNote first appeared in China back in 2013 as the country’s answer to Instagram.