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Prime Video’s wild card playoff game between the Pittsburgh Steelers and Baltimore Ravens has smashed records for the streamer with an average audience of 22.07 million viewers – its largest ever.
Saturday’s viewership figure, which is based on data from Nielsen’s panel-only measurement, marks NFL on Prime’s best-ever average audience, topping the previous 17.3 million viewers during Dec. 5’s Greenbay Packers and Detroit Lions match-up by nearly five million viewers, or a 28% increase. It’s also a 67% increase from the 2024 Thursday Night Football season average of 13.2