Paramount Global CEO Bob Bakish teased an increase in licensing deals across the entertainment giant’s content amid a rapidly expanding streaming ecosystem.
“We continue to look at streaming expansion, and in that regard, we think there is an opportunity to lean more into licensing,” Bakish said during the company’s third quarter earnings call. “That’s really about going after incremental markets, focusing our contribution on — call it Hollywood content — content that we’re already creating for Paramount+ in our markets and doing deals with partners where they take that content [and] ingest it [onto] their platforms.”
He continued by noting that “leaning in incrementally to partners” is “quite compelling from an expansion standpoint” for Paramount Global and its subsideries, including streamer Paramount+.