Prime Video and Netflix may have been onto something with their recent expansions into ads. That’s because two-thirds of TV consumers now say they’d rather watch a cheaper, ad-supported option over a more expensive, ad-free offering, according to Hub Research’s new “TV Advertising: Fact vs. Fiction” report.
These findings came from interviews with 3,000 subjects in the United States who were between the ages of 14 and 74 and reported watching at least one hour of TV per week. At first glance, that statistic doesn’t seem too surprising. Who doesn’t want to save a few bucks a month? But it marks a trend towards more ad tolerance for many viewers.