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Netflix’s Christmas NFL games — and Beyoncé’s halftime show — brought in 65 million total viewers in the United States, according to Nielsen data. Both games broke streaming records for the NFL in the U.S., as well as viewership records for the coveted 18-34 demographic.
The Ravens vs. Texans game saw 24.3 million viewers based on average minute audience data. As for the Chiefs vs. Steelers game, that saw 24.1 million viewers in average minute audience viewing. Viewership in the United States peaked during the Ravens-Texans game thanks to the Beyoncé Bowl, which saw over 27 million viewers, per Nielsen.