‘Beatles ‘64’ Review: Disney+ Doc Skillfully Shows How Beatlemania Struck America

By narrowing its focus to one chapter in the Beatles’ history, David Tedeschi’s doc is able to better define the group’s impact

beatles-64
The Beatles arrive in America (Apple Corps. Ltd./Disney+)

In an interview with music producer Danny Bennett in David Tedeschi’s documentary “Beatles ’64,” we see that the Beatles have always been a marketing juggernaut. Bennett shows us Beatles nylons, a Beatles dress, Beatles sneakers, and perhaps the most bizarre item upon which to slap the Fab Four’s faces, Beatles talcum powder.

While it’s easy to be cynical about “Beatles ’64” as just another thing to sell that repackages the iconic group, it’s important to remember that just because there are a lot of Beatles products, that doesn’t mean all products are created equal or that they instantly cheapen the band’s music.

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