Prime time has gotten ugly for MSNBC. The struggling news network has lost more than half of its audience since Election Night, as viewers have fled MSNBC after Donald Trump won his second White House term earlier this month against Kamala Harris.
Here are the grisly figures for MSNBC: the network has pulled in 661,000 prime time viewers on average post-election, compared to the 1.34 million viewers it averaged this year heading into November 5. That equals a 50.7% drop in viewership since the election.
A ratings dip following the election was anticipated, according to a network source, and the internal belief is that ratings will start to pickup in January, following Trump’s inauguration.