Disney led Nielsen’s Media Distributor Gauge for its third consecutive month in November, finishing with a total share of 11.1% of TV viewing, with its streaming footprint accounting for 43% of its total.
But YouTube gained ground during the month, setting a new platform-best of 10.8% of TV viewing, trailing Disney by just 0.3 share points. Rounding out the top five were Paramount Global with a share of 9.3%, NBCUniversal with 8.7% and Fox with 8.6%.
Fox set a new company-best share of TV for a second consecutive month, driven by a 20% viewing boost at Fox News Channel and 8% increase to its broadcast affiliates thanks to the final three World Series games as well as the NFL and college football.